Zynga’s financial turnaround and transition to become a full-on mobile publisher would appear to be complete, as the company’s second quarter fiscal report has revealed its best ever mobile revenue and bookings since Zynga was founded in 2007. In Q2, Zynga easily beat guidance with total revenue of $306 million, with mobile generating $287 million, up 49% year-over-year. Mobile bookings came in at $358 million, up 69% year-over-year. Mobile accounted for 94% of total revenue versus 89% a year ago and 95% of total bookings versus 90% in Q2 2018.
Looking at Zynga’s social casino products, its core Zynga Poker saw mobile revenue remain flat quarter-over-quarter, and down 22% year-on-year. The game was enhanced with the launch of a new Boosts feature during the quarter, with Zynga confident that it will return to growth in the second half of the year. Its Social Slots division, meanwhile, was hit by a decline in legacy titles, with revenue falling 6% in Q2. This was offset in part by the launch of Game of Thrones Slots Casino (pictured), a tie-in to the popular TV series, which went live from 30 May. It is said to be performing well in its early stages. If you are in need of Cheap Facebook Zynga Poker Chips, come to 5mmo.com, where you can enjoy the cheapest price online and 3% off with a coupon code “5MMO”.
Slots also performed well, with mobile revenue up 13% in the quarter, the title’s best performance in three years as a result of new features such as Weekly Race and Collections to boost player engagement. In terms of user numbers, daily active users (DAUs) were up 1% from the prior year at 21m, while monthly active users (MAUs) were down 10% to 70m.Total expenses were up 67% to $377.7m. Revenue-related costs rose to $126.9m, and research and development expenditure was up to $102.1m, but the biggest rise was in sales and marketing, which more than doubled to $113.5m.
Zynga’s revenue growth is significant and impressive. And if you’re looking for the reason why it’s happening, Gibeau will cite the company’s live-service strategy. “The live services component of our business is really humming,” Gibeau told GamesBeat. “We’re seeing record performances from all the forever-franchises like Words With Friends and Zynga Poker. That’s the foundation of our success: investing in these ongoing franchises and growing them globally.”